THE SEARCH ENGINE WHISPERER

NIKKI’S SMALL BUSINESS CASE STUDIES: One eComm & One Lead Gen

Company #1 – eCommerce

Increased Sales from $40k/mo to $105k/mo within 4 months. *See screenshots of Google Analytics and Google Adwords below.

  • Sales increased from $40k/mo up to $105k/mo in less than 4 months.
  • Quality Score average for the Google Adwords account increased from 5/10 up to 8/10
  • Average Cost-Per-Click (CPC) decreased from $1.06 down to $0.59.
  • Cost per conversion dropped from $18 down to under $4 per conversion.

eComm: ADWORDS: First 31 Days

Compare Jan 1-31, 2018 to Dec 1-31, 2017 (31-day comparison)

Clicks Increased: +53.68%

Avg. CPC (Cost-Per-Click) Decreased: -23.00%

Conversions Increased: +52.76%

Cost Per Conversion Decreased: -22.55%

 

eComm Adwords: Compare April 2018 to Start Date:

Comparing April 1-30, 2018 TO December 2 – 31, 2017 (30-day comparison)

Clicks Increased: +152.13%

Avg. CPC (Cost-Per-Click) Decreased: -44.42%

Conversions Increased: +137.97%

Cost Per Conversion Decreased: -41.20%

 

 

 

 

 

 

COMPANY #2 – Lead Gen

ADWORDS: First 30 days

Compare Mar 9 – Apr 8, 2018 TO Feb 6 – Mar 8, 2018 (30-day comparison)

Clicks Increased: +65.16%

Click-Through-Rate (CTR) Increased: +52.07

Avg. CPC (Cost-Per-Click) Increased: +2.55%

Lead Conversions Increased: +69.23%

Cost Per Lead Conversion Increased: +0.08%

 

 

 

 

 

 

 

 

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ADWORDS: Compare April 2018 to Start Date:

Compare May 1-30, 2018 TO Feb 6 – Mar 8, 2018 (30-day comparison)

Clicks Increased: +382.41%

Click-Through-Rate (CTR) Increased: +154.02

Avg. CPC (Cost-Per-Click) Decreased: -72.91%

Conversions Increased: +230.77%

Cost Per Conversion Decreased: -60.48%